Copywriting is an area of marketing I discovered while studying Creative Writing at university. I wanted a career where I could do what I love while working with brands and businesses to communicate with audiences through storytelling. By the end of my Copywriting module, I knew I had found the industry for me, combining my creativity with marketing.

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My degree gave me the writing skills I needed to write copy professionally, but I knew that to be a great copywriter, I needed to understand the marketing world too. So, I went on to study a Master’s in Digital Marketing, developing skills across SEO, brand identity, audience strategy, campaign development and much more.

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Today, I get to bring the two together. I can take an idea, find the story within it and turn complex ideas into clear, engaging copy that connects with target audiences. For me, the best copy isn’t just well written. It has an idea behind it, understands the person reading it, reflects the brand's voice and gives them a reason to engage. That’s the kind of copy I like to write, and it's how I combine creativity with marketing.