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About
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The Winchester Jaguars are the tennis team and society at the University of Winchester. I joined in 2021 as a social member and became Social Media Officer in 2022 as part of the Tennis Committee. In this role, I aimed to build a strong online identity for the society, highlighting what it means to be a Jaguar. My focus was on attracting new members and celebrating the achievements, friendships and memories of our current community.
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When I joined the Winchester Jaguars Tennis Society, the @winchyjags Instagram page lacked structure and focus. I saw an opportunity to enhance the society’s online identity by introducing a more professional and engaging presence. I developed a consistent brand theme using colours from the team kit and selected a unified font style to create visual cohesion across posts.
In addition to this, I created cover icons for the Instagram story highlights and managed interactions with users on the app through comments and direct messages. The Winchester Jaguars Instagram page became the go-to space for members to check out the latest events that were being held by the society, as well as find out the results of matches and reflect upon photos from social meetups.
TEAM PLAYER PROFILES
As Social Media Officer, I aimed to represent both social and team members across our platforms. To achieve this, I created player profiles to help the society connect with the team through their passion for tennis. I developed interview questions, filmed each player individually, and edited the footage with graphics and cover photos before sharing them on the Winchester Jaguars Instagram page.
photography
I attended weekly home match BUCS events which the Men's Team were competing in and took photos of matchplay and post-game shots. Here is a collection of my sports photography to view.
