About
Early 20s Panic was a creative platform and media website founded by Megan O'Byrne in January 2022. It provided a space for people to share art inspired by the experience of navigating life in their twenties. While the community is no longer active, it served for two years as a hub for education, support and inspiration, helping others explore how to thrive during this formative decade.
The articles I wrote for the Early 20s Panic website explore a wide range of topics aligned with the brand’s tone and identity, while also reflecting my personal writing style. Each piece was crafted with SEO in mind, using relevant keywords and tags to improve online visibility and search rankings.
I designed and wrote copy for a series of Instagram carousel posts, covering keyword-researched topics tailored to the target audience. These posts helped shape the brand’s tone of voice and strengthen its presence as an online media platform.
I created a series of interactive Instagram Stories for the @early20spanic account, designed to encourage followers to explore long-form articles on the website. To boost engagement, I used features such as polls, question boxes and quizzes to connect the audience with the platform’s content.
I designed the Early 20s Panic website to share engaging, entertaining and insightful content with its target audience. The brand’s identity was reflected through direct headings, relevant language and a distinctive colour palette that added character and credibility. You can view the website below to explore my work in more detail.